Any website designer worth there salt is now very aware of the importance of SEO optimisation. However, this does not necessarily mean that they know how best to achieve it, particularly when they are trying to include multiple keywords in their web copy.

The key concept is to aim for SEO rich copy rather than text that is stuffed keywords that causes ‘readability’ to take a hit.

There is more to SEO than just plonking a keyword in every few words, although this will have an incidental effect there are far better ways to increase the chance of your site appearing on a SERP.

Read More…

It is arguably a little strange that, despite all the technology in the world, if you look at some company’s paid ads on your phone you still have to face the cumbersome task of writing their contact number down so you can enter it manually.

Now Google has made sure that this will no longer be the case, and every phone number you encounter in the paid ads section will be clickable.

Some companies have been applying call extensions for a while, a move which Google has always approved of. Organisations display their phone number at the top of their advert, and users can quickly and easily contact them directly with any queries they may have.

Read More…

We are very proud to remember the fallen and serving brave men and women that we are privileged to have serving and protecting our Family and Friends.

Lest We Forget.

Alex Moss, our Head of SEO writes:

“Yesterday I visited the new BBC Salford Quays buildings (which are fantastic by the way) to hear Matt Brittin, UK CEO of Google speak. He has worked for Google since 2007 and has been instrumental in their operations here in the UK and Ireland. He has also been acknowledged for his influence in New Media Age, The Financial Times and Wired; the latter voting him No. 1 of 100 people who shaped the wired world in 2010.

Matt mainly spoke about what Google had done to help users’ experiences over the years.  And how Google had improved the way in which results were displayed to people in order to ensure that all users are provided with the most relevant results, whilst fulfilling two words Matt considered most important – “fast” and “happy”.

Read More…