Kaplan Financial appointed Banc Media in April 2010 to review its current Pay Per Click campaign with a view to improving results in the short term.

Kaplan Financial is the UK’s leading provider of accountancy training and financial training. They offer courses in 27 locations throughout the UK as well as home study and online learning for thousands of students and onsite training for many of the UK’s largest businesses.

Our 3 month review highlights a number of exceptional results from PPC including the following and you can see the full Kaplan PPC Case Study here.

• Keyword Volume increased by over 200%
  
• Overall Click Through Rates increased by 246%
• Click Costs reduced by 50%
• Year on Year, Q2, Website Visitors increased by 115%

Kaplan Financial appointed Banc Media in April 2010 to review its current Pay Per Click campaign with a view to improving results in the short term.

Kaplan Financial is the UK’s leading provider of accountancy training and financial training. They offer courses in 27 locations throughout the UK as well as home study and online learning for thousands of students and onsite training for many of the UK’s largest businesses. Read More…