The Edward De Bono Foundation has received more business than they ‘dreamt of’ from Search Engine Optimisation by Banc Media.
The Edward de Bono Foundation UK is a charitable organisation set up to provide support to Schools, Colleges and other educational institutions by providing training to teachers on how to improve students Creative and Constructive Thinking skills, based on the teachings of Dr. Edward de Bono.
Follow the story as we review an excellent partnership between a Client and an Agency, working together for the same goal: achieving outstanding results. The study emphasises a number of exceptional SEO results, including generating business with 6 new companies in just six months.
Full Edward De Bono Foundation Case Study.
Some Keyword Positions include:
> Direct Attention Thinking Tools Position 1
> Parallel Thinking Position 3
> Cognitive Research Trust Position 1
> Six Value Medals Position 2
Background
The Edward de Bono Foundation UK is a charitable organisation set up to provide support to Schools, Colleges and other educational institutions by providing training to teachers on how to improve students Creative and Constructive Thinking skills, based on the teachings of Dr. Edward de Bono.
Problem
The Foundation had no online marketing plan. Their website was not attracting new visitors, only those that were coming direct via the domain name.
The Foundation needed to attract new website visitors that may or may not have heard of Dr. De Bono.
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Week 8 already. I cannot believe time has passed by so quickly! It seems like yesterday I was enjoying my 1 month anniversary at Banc Media.
A quick run through of my week: PPC, SEO, finance and MGIP.
As in every other week, we had to send our weekly PPC reports. As usual, the numbers looked amazing. But what matters the most is what’s behind the numbers: the activities that drove those results and ideas to improve them further. Kaplan Finance performed extraordinarily well last week, with purchases going up by 30%, while CPS considerably decreased. All in all, it was a very successful campaign.
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It’s been a busy few months and there have been several changes to Google Adwords’ reporting options; not all receiving positive feedback from the Pay Per Click Management community.
The phasing out of the report centre with reports being added to the Account, Campaign & Keyword tabs provides some flexibility but only when quickly looking at top level data, making it much harder to run in-depth analysis needed for a successful PPC campaign.
Google has assured us that they are continuing to work on this and updates will be released over the next few weeks.
Another major development is the additional Adwords reports found in Google Analytics (GA). This has been rolled out across Accounts over the last couple of months but not everyone knows about these or they aren’t reaping the benefits of the campaign insight available in these reports.
So I thought I’d share the top reports.
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Having worked with Cruise 1st in the UK for almost a year now, time has come for us to assist this ambitious company’s business growth via a new SEO partnership with their newly-opened Australian office, based in Sydney, NSW.
Back in November 2009, we set out the objectives for this specialist in worldwide cruises and discussed the benefits of globalisation of the brand and in particular the idea of targeting Australia as one of the first new areas of business.
That time has come full circle and we are pleased to announce this new exciting relationship with the new Cruise 1st team in Sydney:
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