What a busy week I have had at Banc Media! There were so many tasks that had to be completed both for our PPC and SEO clients. So far, so good and I managed to get them all done, with the help of our team. One task that I was heavily involved in this week was ensuring that the Cruise 1st Australia website is up to scratch. Let me tell you a little bit more about how I did this.
As you already know, because we did such an amazing job for Cruise 1st UK on their SEO campaign, we were rewarded with the SEO campaign for their Australian counterpart as well. Here’s what we have done so far. First of all, we made sure the website is built entirely on an SEO friendly platform with SEO-friendly URLs. Afterwards, we ensured the content was not duplicated from any other websites so that the Cruise 1st website can start ranking for targeted keywords, together with keywords related to specific cruise lines and ships. To do this, I had a bit of help.
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Last week I took a very important decision. After carefully analysing all my previous blogs and discussing the issue with Neil, Banc Media’s excellent Client Services Director, I decided that my blogs need a different approach.
By now you should all have a fairly good impression of what my current duties are at Banc. From giving Emma a hand in running our PPC accounts, to doing some additional work and research for our SEO managers, keeping an ongoing client contact and making sure everything runs as it should on their accounts, you all know what these jobs entail as I’ve been outlining them in my previous blogs. I think that by now regular readers will probably have guessed that last week’s results were very good on all fronts, both PPC and SEO, and they are right, so I will not dwell on that.
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This week I am proud to announce that I’ve been with Banc Media for three months now. It has been a challenging yet thoroughly enjoyable journey.
Well, every week I’ve tried to give you a lowdown of what I’ve been doing to improve my performance and Banc Media’s performance, but this week I decided to go on a well deserved holiday. Consequently, I’ve only been here on Thursday this week, so my weekly update will not be too long, that is unless you want me to tell you how much I enjoyed Germany. I’ve spent most of the week in Hamburg and Berlin, and I absolutely loved it, but rest assured Neil and Emma took very good care of things in my absence.
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Another week has come and gone, and it has been the usual stream of successes here at Banc Media.
Amazing PPC results along with very good SEO results, everything this week has been exactly what an SEM specialist company should report.
The week started off really well, with the PPC report for our client, The Fragrance Shop, showing record Sales, Revenue and AOV, and lowest ever CPAs. It was a really good performance, even better than the previous week’s one, which had itself exceeded all the targets.
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