Google is rolling out a new social interaction tool called Plus 1 (+1). The button will start to appear on Search Results and Ads and eventually will roll out to Web Pages too. It allows users to give a vote of approval much in the way that you would ‘Like’ a Facebook page or comment.
The net effect is that when you search using Google, you may see a Plus 1 attached to an Ad or Search Result alongside the name of your friend or contact. Your connections will be based on contacts from your Gmail and Buzz Accounts, eventually integrating Twitter followers too.
Plus 1 will have an impact on Search Results too as users will be offered the option to prioritise recommended sites in their results. Google confirmed that this will start to roll out in the UK over the next few weeks.
The Google Display Network places your ad against contextually relevant content on other people’s sites. To ensure your ad appears against the most relevant pages you need to ensure the structure follows best practice guidelines.
However, many content campaigns are set up poorly (some people don’t even realise they are targeting it!) and are often left to ‘run themselves’. When managed correctly, this network can be a great way of reaching users as well as generating sales.
The How Do Awards 2011 has now published their shortlist of Agencies vying for the coveted Best SEO & PPC Agency in the North West award.
And we are delighted to announce that we have been selected in a shortlist of 7, the winner to be revealed at the Awards night on Thursday 26th May 2011.
For a full list of categories and those shortlisted as well as profiles of the judging panel, follow this link:
A recent study by the IMRG/Capgemini e-Retail Index suggests that since the beginning of 2011, UK shoppers have spent a staggering £10bn online.
On a year-on-year comparison, the highest sales have come from alcohol, clothing, home and garden and electronics.
However, what’s even more interesting is the fact that 46% of online shoppers spend a lengthy amount of time on Social Media websites conducting research and sharing their findings before they make their purchase.
Retailers are strongly advised to take advantage of these developments, both by becoming more Social Media active and improving their SEO and PPC campaigns.
For the best way to make the most of these advertising channels, contact Banc Media, the Search Engine Marketing specialists.
We would welcome CVs and cover letters from SEOs who have demonstrated exceptional ROI from client campaigns over at least 3 years.
Banc Media is a specialist, independent SEO and PPC agency based in Salford Quays. We boast recent clients such as Lufthansa and Royal Caribbean and service campaigns across the UK, Australia, and Europe. Our clients are based in Travel, Retail, Finance, Training, Recruitment, Legal & Leisure across both B2C and B2B.
The Google Display Network places your ad against contextually relevant content on other people’s sites. To ensure your ad appears against the most relevant pages you need to ensure the structure follows best practice guidelines.
On a year-on-year comparison, the highest sales have come from alcohol, clothing, home and garden and electronics.