It is arguably a little strange that, despite all the technology in the world, if you look at some company’s paid ads on your phone you still have to face the cumbersome task of writing their contact number down so you can enter it manually.

Now Google has made sure that this will no longer be the case, and every phone number you encounter in the paid ads section will be clickable.

Some companies have been applying call extensions for a while, a move which Google has always approved of. Organisations display their phone number at the top of their advert, and users can quickly and easily contact them directly with any queries they may have.

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