Latest Blog Posts
Search Spotlight – Content Campaigns

The Google Display Network places your ad against contextually relevant content on other people’s sites. To ensure your ad appears against the most relevant pages you need to ensure the structure follows best practice guidelines. However, many content campaigns are set up poorly (some people don’t even realise they are targeting it!) and are often Read the Rest…

3 Quick PPC Wins

A PPC manager’s work is never done, with a constant cycle of keyword expansion, bidding, analysis & testing across thousands of keywords and hundreds of ad texts. This is why there are a few features in Adwords which may get overlooked. I’ve identified 3 features which can improve your PPC results while not taking up Read the Rest…

News: Banc Media’s PPC puts Paul Craig Photography under the spotlight

We recently carried out an audit for Paul Craig Photography‘s Google Adwords account.  Our PPC manager, Emma Crowe sat down with Paul and went through the account, pointing out the strengths and weaknesses of each campaign.  A new strategy was developed and the results were instant and impressive. In just a matter of weeks, the Read the Rest…

Pay Per Click: Google Adwords’ New Reports

It’s been a busy few months and there have been several changes to Google Adwords’ reporting options; not all receiving positive feedback from the Pay Per Click Management community. The phasing out of the report centre with reports being added to the Account, Campaign & Keyword tabs provides some flexibility but only when quickly looking Read the Rest…