Only 2 weeks ago we were talking excitedly about the success our clients are having with our managed advertising campaigns on social media sites like Facebook.

Over the last few days though we have been reading about Google themselves getting ready to launch what could be a Facebook rival; Google Circles. Google are keeping their cards close to their chest at this stage, which of course means people making wild assumptions.!

We have seen blogs speculating that this might not be an attempt to take some of the social media market from Facebook but simply a way of making other Google products more social. Something that Google themselves has hinted at.

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Banc Media clients are really getting into Social Media Advertising in 2011.

At Banc we have always worked with our clients to ensure that social channels are used to enhance their marketing campaigns.

In the past this has been in many ways. It could have been utilizing the benefits as part of a client’s SEO campaign, helping launch and manage twitter accounts to spread the word around the community amongst others.

A large focus of Banc Media’s core business is PPC.  We run several successful Facebook PPC campaigns too and have done for some time but we have experienced a greater uptake from clients wanting to explore this channel for the first time.

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