The whole point of a search engine is to help the user to try and find the information, product or service they need as quickly as possible.
Rich Skrenta, the CEO of six-month old search engine Blekko, feels that this is not done as efficiently as it could be by the big-name search engines such as Google, Yahoo! and Bing.
He argues that the results pages for these sites bring back far too much spam and low quality content than is necessary, which makes for a very cumbersome search.
What Blekko is trying to do is eliminate all of these factors to get you to the content you want faster and easier.
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It should not surprise anyone to know that internet advertising has been big business for a number of years now. With the amount of time we all spend online, it is only natural that advertisers should target this market.
Recently, the value of online advertising in the UK has taken a big leap, with the Internet Advertising Bureau and accountants PwC reporting an increase of 12.8% in 2010. As a result, the country’s internet advertising is now worth over £4billion.
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The Google Display Network places your ad against contextually relevant content on other people’s sites. To ensure your ad appears against the most relevant pages you need to ensure the structure follows best practice guidelines.
However, many content campaigns are set up poorly (some people don’t even realise they are targeting it!) and are often left to ‘run themselves’. When managed correctly, this network can be a great way of reaching users as well as generating sales.
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The How Do Awards 2011 has now published their shortlist of Agencies vying for the coveted Best SEO & PPC Agency in the North West award.
And we are delighted to announce that we have been selected in a shortlist of 7, the winner to be revealed at the Awards night on Thursday 26th May 2011.
For a full list of categories and those shortlisted as well as profiles of the judging panel, follow this link:
How Do Awards 2011
A recent study by the IMRG/Capgemini e-Retail Index suggests that since the beginning of 2011, UK shoppers have spent a staggering £10bn online.
On a year-on-year comparison, the highest sales have come from alcohol, clothing, home and garden and electronics.
However, what’s even more interesting is the fact that 46% of online shoppers spend a lengthy amount of time on Social Media websites conducting research and sharing their findings before they make their purchase.
Retailers are strongly advised to take advantage of these developments, both by becoming more Social Media active and improving their SEO and PPC campaigns.
For the best way to make the most of these advertising channels, contact Banc Media, the Search Engine Marketing specialists.
