Background

The Edward de Bono Foundation UK is a charitable organisation set up to provide support to Schools, Colleges and other educational institutions by providing training to teachers on how to improve students Creative and Constructive Thinking skills, based on the teachings of Dr. Edward de Bono.

Problem

The Foundation had no online marketing plan. Their website was not attracting new visitors, only those that were coming direct via the domain name.

The Foundation needed to attract new website visitors that may or may not have heard of Dr. De Bono.

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Established 17 years ago, The Orchard Agency successfully delivers creative & marketing recruitment services to the Manchester and Leeds business communities.

As they embraced Online as a new sales channel and relaunched their website in 2009, SEO was at the heart of their Online Marketing Strategy and Banc Media was chosen to deliver it.

Orchard is the largest Northern UK Recruitment Agency specialising in the Digital, Creative & Marketing industries. They are based in Manchester and Leeds.

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Cruise 1^st appointed Banc Media to address an issue of declining online sales in a downturn economy.

Owned by Royal Caribbean, Cruise 1^st is the UK’s leading cruise deal specialist.  They are an award winning online travel company based in the North West of England and specialise in Mediterranean Cruises, Caribbean Cruises and Worldwide Cruises. Read More…

Our client was keen to improve brand awareness and drive new customers to their ecommerce website.

We identified a number of keywords, agreed by the client that were considered Short, Medium or Long term priorities based on their search popularity and competitive landscape.

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The Edward de Bono Foundation UK was set up to act as guardian of the De Bono brand in the UK. Banc was asked to review the Foundation’s brand online and to develop a strategy to outline the required approach to gain brand dominance in the search engine results pages. Read More…