Google “Super Sitelinks” rolling out around the UK0

As of today the Banc Media office has noticed “super sitelinks” rolling out around Google’s UK search results for brand related queries:

As you can see, the page now offers more than the traditional sitelinks, which were just a simple list of up to 8 links for any given branded search term:

What Google are testing exactly is something that remains to be seen, but it’s good to know that they are experimenting to see what potential CTR could be gained or lost as a result of using them.

Google Webmaster Tools offers no freedom to what text is used for the link or description of a sitelink – you can only block a sitelink you don’t want included.

Alex Moss
Head of SEO, Banc Media.