MMU Search School1

Date: 17th February 2010
Venue: MMU Business School

Presenting “What is SEO“, Banc Media is proud to support the Manchester Metropolitan University’s Search School.

A number of SEM Professionals will present sessions covering topics such as “How Do Search Marketers Think About Keywords” and “Optimising a page and a site: How to” as well as covering Pay Per Click and how Social Media integrates with Search Marketing. It promises to be a highly informative and interesting day for the attending students.

Joining Banc Media’s Martin Cozens will be industry counterparts Neil Yeomans (Lakestar Media), Matt Davies (Fluid Creativity), Claire Wescott (I-COM) and Mindy Gofton (I-COM).

David Edmundson-Bird, designer of the Search School and Director of Executive Programmes at MMU Business School commented:

“I wanted to run a serious day for students in digital marketing to see some real knowledge about SEM. This is so we get a raft of local grads who know more than just what they’ve read in a book. They’re really interested in seeing this happen.

There are lots of students across Manchester who have a bit of insight, even a developed knowledge about digital marketing. What they lack is some in-depth knowledge about specific techniques. They’ve heard of SEO, but that’s about it.”

We are certain this will be an excellent day of knowledge-transfer and in-depth discussion. We are very much looking forward to it.