Plus 1 from Google (+1) to go up against Facebook ‘Like’.0

Google is rolling out a new social interaction tool called Plus 1 (+1).  The button will start to appear on Search Results and Ads and eventually will roll out to Web Pages too.  It allows users to give a vote of approval much in the way that you would ‘Like’ a Facebook page or comment.

The net effect is that when you search using Google, you may see a Plus 1 attached to an Ad or Search Result alongside the name of your friend or contact.  Your connections will be based on contacts from your Gmail and Buzz Accounts, eventually integrating Twitter followers too.

Plus 1 will have an impact on Search Results too as users will be offered the option to prioritise recommended sites in their results. Google confirmed that this will start to roll out in the UK over the next few weeks.