Latest Blog Posts
Yahoo and Bing join forces

Google’s dominance is set to face a stern test following the announcement of a European alliance between competitors Yahoo and Bing. Following a successful US trial of providing organic results from Bing on Yahoo searches, the pair are now set to roll this out across the UK, France, Germany, Spain and Italy. Yahoo let users Read the Rest…

News: Bing steals a march on search engine rivals

  It’s been a busy week in the world of the search engines. The high profile trio of Yahoo, Google and Bing have all been involved in a series of developments that will shake up search engine use across the globe. Last week, Banc Media reported on the current boardroom unrest at Yahoo, with CEO Read the Rest…

A Successful SEO campaign: Part 1

We all know how important a good SEO strategy is to the success of a commercial website. But while we recognise the significance of this, many managers simply do not have the time to be as ‘hands on’ as they would like with the process. With that in mind, in no particular order, here are Read the Rest…

New Look SERPS from Google

An interesting update to Google.com SERPs (Search Engine Results Pages) recently has started some chatter in the industry. On initial view, it seems that the .com results have been altered slightly in two ways.  Firstly, the Title underline has been removed and secondly the page seems to be ‘zoomed in’. The net effect is that Read the Rest…

Plus 1 from Google (+1) to go up against Facebook ‘Like’.

Google is rolling out a new social interaction tool called Plus 1 (+1).  The button will start to appear on Search Results and Ads and eventually will roll out to Web Pages too.  It allows users to give a vote of approval much in the way that you would ‘Like’ a Facebook page or comment. Read the Rest…

News: Google helps Japan’s victims

With 11,000 people confirmed dead and other 5,000 missing, Friday’s earthquake has been declared Japan’s biggest catastrophe since the end of WW2. Friends and relatives are trying to locate each other but with a damaged infrastructure, this is proven to be quite difficult. Google has now launched a version of its Person Finder to aide Read the Rest…

News: Google Tops Search Engine Consumer Superbrands

Superbrands, the independent researcher into Brand Influence in the UK has announced its 2011 results, based they say “on the opinions of marketing experts, business professionals and thousands of British consumers”. Within the Consumer index, Google came in 5th overall and beat Microsoft (6) and Yahoo (217), whilst the Index itself was topped by German Read the Rest…

Monica’s Blog: Week 15

This week, I am pleased to report that I have some amazing news to share. I am now a Google Certified Adwords Professional! I have taken the exams this week and, after about four hours of feverishly attempting to work out all 240 answers across two tests, I am proud to say that I successfully Read the Rest…

News: Adwords Turns Ten

Congratulations to Google as its advertising network Adwords reaches a milestone.  Ten years old!   If you are an advertiser, watch out for your ‘personalised video’ on its way to your inbox.  A nice idea – a small, funny thank you video that literally puts your company’s name on the moon!?  Well, not quite literally. Read the Rest…

News: Wikileaks lands China in political deep water

We all know how hard Google has tried to expand its forces into China and how, for whatever reasons, they had to withdraw from the Chinese market. Now, the controversial site Wikileaks has released more details as to why this might have happened: