Twitter launches Promoted Tweets0
Posted In Banc News,Blog,Social Media | Tags: promoted tweets, Social Media, Twitter
When we follow a company on Twitter, we know that by doing so we can expect to see information and offers from that company on our feed.
Of course, the companies know this too, and this is why Twitter is helping them by allowing them to promote certain tweets to their followers.
Promoting tweets has been possible up to a point already, with companies able to target specific geographical areas with a set of keywords, a system which already yields an engagement rate of 3-5%.
Of course, they could also reach their followers through their normal everyday tweets.
Now, they will be able to combine the two, by paying for their tweets to appear at the top of each follower’s feed each time they log in. Previously, if a company were to post a tweet in the morning and a section of their followers did not log in to Twitter until the afternoon, these tweets could get lost in a stream of further content.
This way, a company eliminates this problem, with their money giving their message precedent over others.
Naturally, there will be people who follow multiple companies, and there may be times when several of the companies they follow attempt to target them at once. In these cases, Twitter will employ certain criteria, chiefly bid price, to decide who gets the coveted top spot.
The second factor is relevance, and Twitter is currently being rather vague about how this is decided, but it is likely that it will be done using information including who the user follows, what they tweet about and what they retweet.
Twitter is testing this with the help of companies such as HBO, Dell and Starbucks, meaning not everyone will see immediate evidence of this new innovation.
For those that do, Twitter is taking care to avoid a situation where a user sees too many adverts at a given time, but again they are not letting on how they plan to set a limit for this.
Whilst at first the results of this will only be seen on Twitter.com, the company eventually hopes to progress to rolling it out to third party clients.
