Yahoo! Boss Exits0

Despite some signs of growth, Carol Bartz, CEO of Yahoo! has lost her job as Google’s market share holds strong.

We reported back in July this year that the Board at Yahoo! were in disagreement about Bartz’s future at the Search Engine.  We asked how she would fare after her initial 4 year tenure was reviewed and the answer is clear as she steps aside for Yahoo!’s CFO Tim Morse.

The new appointment is interesting in itself (assuming that its not a temporary solution).  I doubt the cure for Yahoo’s ails reside in an accountant, but at least he won’t waste $US 100m on a global advertising campaign that lacked lustre and a point as Bartz attempted at the end of last year.  The evidence is…who remembers Y!ou?!?!

Carol Bartz is an impressive businesswoman and it was refreshing to see a woman heading up one of the largest ‘online’ companies in the world.  I am sure she will not be short of offers from impressive organisations looking to snap her up now she is free from the shackles of an impossible job – to make Yahoo! the leading search engine in the world – good luck to her successor, the accountant Moore or perhaps another appointment from outside the Yahoo! inner-circle.

The good news?  Following the announcement, Yahoo! shares went up…a bit.