There are no two ways about it: web users love to search. They want to find information that is relevant to them and quickly. It is estimated that around 90% of all online experiences begin with people using a search engine.
Being able to optimise your site so that it’s visible in Google for the search terms that are most relevant and useful to your business is the holy grail of SEO.
Here are 10 simple ways to improve your website’s SEO:
1. Google Guide
Google has a starter guide that’s a great read for anyone who wants to know the basics – you can download a copy of it here.
2. Keep it Up
Work on your optimisation daily; SEO is an on-going project. Keep abreast of Google updates and respond to the changes accordingly.
3. Understand Your Users
Make user experience a key focus. A site that is easy to navigate will boost your popularity, as people will be able to find what they want quickly. Usability is a secondary influencer of SEO, but an important one: a popular site is interpreted by search engines as a high quality site.
4. Keep Updated – and Focus on Quality
Update your content regularly, and focus on quality over quantity. Adding viral components such as user reviews will offer relevant, updated copy on your site.
There’s so much content marketing competition these days that standing out is hard; so we all need to go that extra mile to produce truly fantastic content that is useful and shareable.
5. Be Social Savvy
Social signals from Facebook, Twitter, Google+ and co have a positive impact on search engine rankings – so take advantage of this and make sure that your awesome content is easy to share. Your content pages should have social sharing buttons that stand out and invest time in optimising your meta data (see point number 6 for more information).
6. Meta data
Don’t overlook the meta data on your pages, especially the title and description. Think carefully about which keywords are the most relevant to each page and include them in a clear, concise and relevant way. Be aware of character limits too – try to stick to 65 characters for a meta title and 150 for a meta description. These fields pull through to Google search results, so as well as having a minor role in telling Google exactly what that page is about, they are an important way of encouraging web users to click through from a search results page to your landing page.
7. Include a Sitemap
Sitemaps are really important to help search engines index your site – they can also come in handy for users to find the content they want to, especially if your site navigation is not as intuitive as it could be. There are two types of sitemap that you should consider: a general sitemap for users (useful if your site contains a large number of pages) and an XML sitemap for search engines (all websites should have one of these).
8. Check Your URLs
Have SEO-friendly URLs throughout your site. This means that your URLs should reflect the topic of its page If the page category/subject is ‘kids chest of drawers’ then an SEO-friendly URL would be like this one from FADS: http://www.fads.co.uk/kids-chest-of-drawers.
9. Chill over Page Rank
Don’t obsess over Page Rank (PR). This is only a small element of overall ranking. There are better indications of a website’s authority, such as Moz Rank.
10. Need for News
Create e-newsletters to engage your audience and get more valuable links. Not all links need to sit on websites to drive traffic to your site.
If you liked this guide, then take a look at these 50 great content marketing ideas for your business!