The internet is chock-a-block with articles advocating healthy snacks for writing and concentration, but unless you’re happy to eat oily fish and broccoli at your desk, these won’t cut the mustard.
At Banc, we take a different approach to on-the-job snacking thanks to a generous helping of Monster Munch, popcorn and most recently, Peperami, delivered straight to our door. Add to that a regular offering of Krispy Kreme’s finest, and it’s a wonder our collective waistline isn’t heading for Dennis Nedry proportions.
But while nostalgia-inducing junk food can be a great distraction during the 9 to 5, it’s arguably not the most nourishing diet, particularly for us writers, who rely on the right food and drink to unlock the inner sanctum of our creativity.
There are other things to consider when assessing the right foods for copywriting, too, like how quickly certain snacks are liable to gunk up the keyboard. It’s all well and good chinning a packet of Flamin’ Hot, but those pearly white Mac keys won’t look so fresh after you’ve daubed them with those crumb-speckled, greasy digits.
So, with this in mind, here we offer a broccoli-free guide to the best snacks for copywriters.
If you must graze on something savoury as you tackle that fat stack of landing pages, reach for nuts. They are packed with protein to help see you through ‘til lunch, and also contain omega-3 fatty acids, which are proven to support proper brain function.
With a fistful of walnuts and a head full of dreams, who knows where your mind might wander as you pen that perfect article or infographic. And, so long as you steer clear of the Nobby’s, what food could be simpler to snack on as you rattle away at the keys?
Maltesers crafty jingle ‘The lighter way to enjoy chocolate’ might encourage some to eat the sweet treat with abandon, but it’s rarely a smart move when parked at a desk all day. Milk chocolate is not only bad news for your waistline, it’s liable to kick start the dreaded sugar slump — not good when you’ve got a lengthy to-do list to power through.
But if you can’t get through the day without a morsel of choc, put those sweet cravings aside and reach for the dark chocolate instead. The cacao content in dark chocolate is brimming with antioxidants, which may improve cognitive performance and could even ward off stress, perfect when you’re nearing deadline day. If you can’t stomach this bitter version, try a cacao chocolate drink instead for a warming treat when you really need it.
Sweet Potato Crisps
Wotsits, Monster Munch and Space Invaders may hold timeless appeal, but they don’t hold the key to success in the copywriting arena. That said, crisps are the ultimate workday snack, providing a fast savoury hit that ousts those cravings until lunch or teatime. If only there was a healthy alternative that offered more than just a moreish crunch and orange-tinged fingertips.
Enter sweet potato crisps, the perfect nibble for the crisp-reliant copywriter. With more potassium (which helps oxygen flow to the brain, for better concentration and productivity) than bananas, and a low GI for a slow-burning sugar boost, sweet potato crisps are one of the best finger foods you can eat for improved focus. Whether you buy a bag or make your own (we’d recommend this recipe), sweet potato crisps will pacify those savoury urges, helping you get through the day.
We won’t hark on about the benefits of eating fruit for too long, after all, who are we to talk? But that being said, if you’re a copywriter in need of a little brain fuel, there are benefits aplenty when it comes to going au naturel with the at-desk snack selection.
While all fruit is good for the old bod, berries are proven to boost concentration, memory and focus, so they’re ideal for writers in the thick of it. Grab a handful of blackberries and blueberries every now and again, and you’ll stimulate the flow of blood to the brain, keeping your mind fresh and alert. They’re easy to pick at throughout the day, too, provided you don’t stain those keys with pink juice that is.
Sweet potatoes, berries and now carrots; we may be straying into the realms of hypocrisy here, but hear us out. Crunchy and refreshing, chopped raw carrot is an underrated snack, especially when accompanied with a dollop of hummus. This Sunday roast favourite contains lots of vitamins and minerals, as well as a compound called luteolin, which experts reckon is good for the brain. It’s easy to snack on mid-type too, and there’s limited grounds for crumbs and mess — making it a strong contender for the world’s best copywriting snack.
If you aren’t partial to carrot – celery and red pepper also contain luteolin, and are just as apt for dunking.
Popcorn has enjoyed a soaring trajectory since its days as a simple cinema staple, and is now up there among crisps, nuts and crackers as a feasible and socially-accepted workday snack. Here at Banc we eat loads of the stuff, but is it any good for us?
According to researchers in the US, popcorn contains the same number of antioxidants as some fruits and vegetables and is also a source of polyphenol, a chemical found in other healthy foods like walnuts, olives and grapes. It’s also easy to munch on as you go, and isn’t likely to gunge up your keyboard like a bag of crisps. Just watch out for popcorn that contains loads of salt and sugar, as this could seriously hamper your concentration — not to mention your day’s calorie count.
Whether you need help with your content marketing strategy or just want to argue over the best flavour of Monster Munch, get in touch with the Banc Media team today by calling 0345 459 0558 or email [email protected].