Recognising itself as a verb; Google has launched its new business directory, Google my Business, designed to help merchants centralise every aspect on their online presence and activity. The platform allows merchants to manage their search optimisation, maps and social media channels in one simple-to-find location.
Relocating businesses that are already registered with current platforms, Google+ and Places for Business, to Google my Business; the company’s bigwigs have moved to ensure that the process is as smooth as possible and will cause no undue effects upon the rehomed businesses. Understanding the growth in mobile internet use at the expense of desktop browsing; Google have incorporated an Android app that works effortlessly with the new platform.
Taking the Stress out of Browsing and Buying
The cause for this revolution is Google’s desire to ensure that all customers are quickly and efficiently directed to the product/service they require and are provided with all of the information necessary to aid decision-making. Google are also confident that this move will help companies understand their customers, existing and potential, a whole lot better. Adopting the dual-roles of Cupid and crowd control; Google are endeavouring to keep everyone happy amidst the metaphorical love-in taking place between company and customer.
Channelling the spirit of an impassioned motivational speaker; Google explained in their business blog: “There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are more than just patrons – they’re your regulars, your advocates and your friends. In other words, they’re your people.
“The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be.”
Taking Advantage of Google my Business
Rolled out just this week, Google my Business is already jam-packed with a series of benefits for both business and customers. The centralised platform ensures that information presented about the business is consistent and correct. Automatically updating the business information across Search, Maps and Google+, there will be fewer cases of customers phoning up old premises and expired numbers.
This extends to keeping customers constantly updated about the company’s movements and endeavours. No intake of new stock should pass your store’s threshold with a selfie first being taken with it.
More seriously is the opportunity to instantaneously correspond with customers who have left reviews about your business, both positive and negative. Taking time to respond to positive reviews can build a stronger relationship, whilst directly addressing negative reviews demonstrates a willingness to listen to criticism in a bid to improve the services.
Google my Business is providing businesses with both short-term and long-term benefits. The platform allows Google to compile accurate business information to fine-tune search results for future browsers. Google are hoping this move will rekindle the love between shop and shopper once again.