I must start my weekly update by wishing a massive HAPPY BIRTHDAY to Neil Birchall, our brilliant Client Services Director. It is his birthday today and we hope he is having a great time.
Throughout this learning process, there was something that really frustrated me. Through our New Business department, we came across companies who were receiving poor results from their current PPC or SEO campaign providers and yet were reluctant to change. The key for a successful business I think is the power to change strategies or partners when things are not going well.
This leads us to the message that Andy, our Sales Manager is trying to send across to different companies in the North West: if you are not 100% satisfied with your current PPC or SEO provider, then why not change it for a better one? And who else better than Banc Media who can increase your company’s ROI by an unbelievable 745% as Confetti.co.uk our client received last month!
As it is the beginning of August, we produced reports for July. Everything looked amazing: Kaplan Finance, Cruise 1st, The Fragrance Shop, Edward de Bono Foundation, they all registered an impressive ROI, at least 20% higher than those for June. Our PPC and SEO managers really know what they’re doing. Well done!
Actually, I was actively involved in these reports, from getting ranking data for keywords, to developing forecasts for coming periods and running reports for Cost Per Sale and Click Through Rates in AdWords. I am a proper Account Executive now. So proud!!!
My next task is to create a separate blog, with my own thoughts on a subject of my choice. I have a few ideas and they all seem promising, so watch this space. If you have any ideas of your own, just let me know. Either way, keep an eye on Banc Media’s website next week to see what I’ve come up with.
Don’t forget you can follow me on Twitter: @Monica_BancM