Internet search giant Google has introduced +Post adverts, a new scheme which allows brands to enhance their existing Google+ content into a display ad.
These new +Post ads will be visible all throughout the Google Display Network and not just within the same platform.
Now, brands who use Google+ as a marketing platform can guide their pictures, videos and Hangouts into these display ads which they know will reach more viewers – the Google Display Network encompasses over 2 million websites.
In addition, users can interact with the ad by expanding it; this provides the chance to leave comments and read ones left by other users.
The product manager of the scheme Eran Arkin commented:
“+Post ads will allow advertisers to start conversations right from the ad – consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout.
These conversations create a valuable community around a brand where people can talk with each other and with the brand itself.”
Companies who have already implemented the +Post ads such as Toyota, RITZ crackers and Cadbury have all noted positive results.
Early reports are that the +Post format is resulting in expansion rates of 50% higher than the industry average.
Google has plans to open up the scheme to further advertisers in the future after initial feedback has been collected.