The launch of Windows 8.1 has been enhanced with a brand new Smart Search function.
The new system will work primarily in conjunction with Bing, pulling results from their search engine, along with taking into consideration content on sites such as Wikipedia and even documents on your own system.
Bing Advertisements will play a substantial role in the new search evolution however and be a conspicuous part of using the Microsoft web-based search.
Advertisements will not be tied to one particular search engine, meaning they can compete more competitively with Google. This will benefit advertisers, with single campaigns being able to reach Bing, Yahoo and Windows users at the same time.
The Smart Search technology provides more flexibility for Microsoft users, where information can be received from the search device itself as well as the internet.
David Pann, the Microsoft Advertising Search Group general manager, stated in a blog post: “Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo and the new Windows Search with highly relevant ads for their search queries.
He continued: “In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads.”
Users of Pay Per Click (PPC) advertisement in current Bing Ad campaigns will remain included in the new Smart Search results.
As well as this, the Bing Company are hoping the latest Smart Search developments by Microsoft will not only satisfy advertising customers but also the general user using the keyword search facility in the first place.
Pann continued with his appraisal: “We are excited about this next evolution of search and believe it will be more beautiful as well as functional. We will look to continue to innovate with Bing Ads in this new search experience based on consumer and advertiser feedback.”
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