PPC at Banc
Pay Per Click (PPC) marketing may seem like an easy, risk-free strategy; paying a small sum for every visitor who lands on your website based on specific search enquiries. Propelling your website to the top of Google rankings with a small financial pay-off and the compromise of a little ‘Ad’ icon alongside the link can seem an easy win.
Unfortunately, PPC success is not always so easy. Like all forms of marketing, there are a number of considerations to make, from the value of every customer to the wording of a captivating ad.
The time-tested PPC team at Banc Media are on hand to work closely with your business, helping identify potential opportunities and accurately calculate risk and return on investment. Using in-depth projections, and effective A/B testing, Banc Media can streamline a PPC campaign to maximise the profitability and minimise risk.
Banc Media’s three-step PPC process has been honed over the years to increase the likelihood of immediate and long-term success for all clients.
The first stage of an effective PPC campaign incorporates a meeting of the minds. Our PPC management team will meet with your business to fully understand the nature of your website and its primary objective.
During this meeting, we will attempt to identify the key sales points and the target audience. This will help us determine potential strategies and focus areas before creating the campaigns. Using your industry expertise and our PPC experience, we’ll create a bespoke campaign suited to your requirements and budget.
The deployment stage is the creation of the PPC campaigns, along with their ads & extensions, putting them live on search engines. During this stage, we will continually monitor and record performance of all campaigns – helping us hone the project.
After the deployment stage, it is not a simple case of putting our feet up and watching budgets descend to 0, we are constantly reviewing performance and return on investment. Identifying top performing and ad groups & keywords, and pushing these whilst simultaneously cutting costs on poor performing areas, we’ll get the account into optimal performance.
Providing regular reports, we will help you understand which areas of your account are performing, what we’ve done & what we plan to do moving forward – not only could this help you better understand the web and search activity of your target audience, but it can also inspire future campaigns.