Dynamic Digital Campaigns Targeting Customers Where & When They Are Most Likely To Purchase...
Designed to simplify and streamline the process of buying online ads; programmatic refers to the use of software to purchase digital advertising opportunities. This automated process can accommodate an incredibly affordable and effective ad-buying campaign. As rates of conversion change, and patterns emerge, programmatic can react intelligently in real-time – increasing the value and accuracy of the campaign.
Programmatic’s influence is growing throughout the paid search world, and beyond. Although most commonly used to purchase online ads, a number of media companies are currently exploring the potential to sell traditional media spots, including televised ad slots, using the programmatic method.
Programmatic can be effectively combined with real-time bidding practices – the process of purchasing ads in real-time auctions. Both ad buying methods have been developed to accommodate up-to-date and versatile bidding processes, allowing paid search teams to continuously improve their campaigns.
A range of ad formats can be purchased via programmatic and real-time bidding, accommodating the creation of a unique, bespoke campaign – focussed upon the mediums which benefit your brand and your audience.
Why Banc Media?
Although programmatic may be primarily designed to minimise the human role within ad buying; the process still requires an experienced head to oversee the process, and ensure it is steered in the right direction. A programmatic campaign let loose with no supervision could be catastrophic for the owner – if the strategy and methodology are not airtight, the ad-buying technology will struggle to redeem the situation. An analytical, strategic mind is still incredibly important throughout the campaign, pushing the programmatic bots in the right direction.
The Banc Media PPC team boasts significant programmatic and real-time bidding experience, which can be used to effectively and profitably oversee your campaign. For large budget campaigns, Banc Media can strategically utilise Programmatic to target the users who are most likely to convert, at the time when they are most likely to convert.